Apple and Tencent have struck a deal that lets Apple take 15 percent from purchases made inside mini apps that run within other iOS apps. The pact brings Tencent’s large WeChat mini-program market into Apple’s revenue system.
Until now, some transactions inside WeChat mini apps bypassed Apple’s fees. Under the new terms, Apple will receive 15 percent of sales from mini games and other mini apps on WeChat. Tencent reported that these mini-programs earned 32.3 billion yuan ($4.5 billion) in the quarter ending September 30.
Apple normally charges 30 percent for App Store purchases. The lower 15 percent rate has been available to small developers since 2020 through Apple’s small business program.
Apple introduced the 15 percent rate as pressure grew from developers and legal fights, such as the case brought by Fortnite maker Epic Games. Since then, regulators have pushed tech platforms to ease some rules, and other cloud and platform firms also began offering lower fee plans.
In line with this agreement, Apple unveiled a Mini Apps Partner Program. Under this program, companies that run platform apps with mini apps will receive 85 percent of in-app purchase revenue, while Apple will keep 15 percent.
The move mirrors wider changes across the industry as big tech firms adjust to demands from governments and businesses for clearer rules on fees and data control.
Wow, seems like Apple and Tencent are really shaking things up with this 15% share agreement. What do you all think about this collaboration?
Wow, 15% share for Apple and Tencent in WeChat Mini Apps? Is this a fair deal or a sneaky move? What are your thoughts?
I cant believe Apple and Tencent agreed on a 15% share for WeChat Mini Apps sales! What a collaboration! Excited to see the outcome.
I am all for collaboration, but 15% seems like a steep share for Apple. What are your thoughts on this deal?