Volkswagen has entered into a strategic partnership with LaLiga and Liga F, becoming the official sponsor of both competitions for the upcoming seasons. This collaboration underscores Volkswagen’s commitment to sports and sustainable mobility, with a particular emphasis on promoting women’s football.
The agreement, signed by Jorge de la Vega, Executive Managing Director of LaLiga; Pablo Vilches, CEO of Liga F; and Enrique Pifarré, General Manager of Volkswagen Spain, positions Volkswagen as the official car of LaLiga EA SPORTS, LaLiga HYPERMOTION, and a global sponsor of Liga F. The partnership aims to enhance fan engagement through initiatives focused on sustainability, electrification, and community involvement.
Enrique Pifarré expressed enthusiasm about the collaboration, stating, “This agreement makes perfect sense for us because it connects two passions deeply rooted in society: football and cars. Through this partnership with LaLiga and Liga F, we aim to get closer to those who live sport with passion, accompanying them with more sustainable, innovative, and emotionally engaging mobility.”
Jorge de la Vega highlighted the significance of the alliance, noting, “We are very proud to welcome Volkswagen as an official sponsor.
This alliance not only strengthens our commitment to sustainability and innovation but also demonstrates that sport can be a catalyst for positive change. Together, we will work to bring football closer to society from a more conscious, inclusive, and transformative perspective.”
Pablo Vilches emphasized the importance of the partnership for Liga F, stating, “It is an honor for Liga F to announce this agreement with a globally prestigious brand like Volkswagen. We are building strategic partnerships that not only support the visibility and growth of our competition but also help foster sustainability and innovation within women’s football.”
The collaboration aligns with Volkswagen’s broader strategy to integrate sustainability into its brand image. The ID. range of electric vehicles will play a central role in this partnership, showcasing Volkswagen’s commitment to eco-friendly mobility solutions. By supporting both LaLiga and Liga F, Volkswagen aims to connect with a diverse fan base, promoting values such as teamwork, perseverance, and social responsibility.
This partnership also reflects a growing trend of major corporations investing in women’s sports, recognizing the increasing popularity and competitive nature of women’s football. By aligning with Liga F, Volkswagen not only supports the professionalization and growth of women’s football in Spain but also reinforces its dedication to inclusivity and gender equality in sports.
Through this strategic alliance, Volkswagen, LaLiga, and Liga F are set to embark on a journey that combines the excitement of football with a shared commitment to sustainability and community engagement, aiming to create a more inclusive and environmentally conscious future for the sport.
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