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Thanksgiving Day Parade Sees Record Viewership of 34.3 Million, Increasing by 8% From Previous Year

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The 2025 Macy’s Thanksgiving Day Parade set a record with 34.3 million viewers tuning in across NBC and Peacock, marking an 8% increase from the previous year. The NBC broadcast alone attracted 25.4 million viewers, making it the highest-rated entertainment telecast in nearly seven years.

The parade featured an impressive array of 34 balloons, 28 floats, and various performances. New highlights included balloons of Pac-Man and Buzz Lightyear, along with a “Shrek”-themed onion carriage float. Performers included Cynthia Erivo, K-Pop group HUNTR/X, and the iconic Radio City Rockettes, who celebrated their 100th anniversary during the event.

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Despite chilly temperatures in the 40s and gusty winds reaching up to 30 mph, the parade attracted large crowds along its 2.5-mile route from Manhattan’s Upper West Side to Macy’s Herald Square. The surge in viewership is partly attributed to an increase in Peacock’s subscriber base, which welcomed around 5 million new users since the previous year.

This growth reflects the enduring appeal of the parade as a beloved Thanksgiving tradition and highlights its significance in American culture. The event’s ability to draw such impressive viewership and attendance underscores its status as a holiday highlight.

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Overall, the 2025 Macy’s Thanksgiving Day Parade exemplified a successful blend of traditional celebration and modern entertainment, solidifying its place in the holiday landscape.

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