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Music Festivals Celebrating African Cultures Draw Global Attention and Tourism.

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In 2025, several music festivals across Africa have garnered global attention, celebrating the continent’s rich cultural heritage and attracting tourists worldwide.

The Gnaoua World Music Festival in Essaouira, Morocco, is set to take place from June 12 to 15, 2025. This festival honors the mystical Gnaoua music, blending traditional Moroccan sounds with global artists. The city transforms into a vibrant hub for music enthusiasts, offering concerts, workshops, and street performances. Attendees are encouraged to explore the medina and participate in intimate music sessions alongside main stage events.

In Tanzania, the Sauti za Busara festival is scheduled for February 14 to 16, 2025, in Stone Town, Zanzibar. The 22nd edition, themed “Voices for Peace,” underscores music’s role in promoting unity and harmony. The lineup features a diverse array of artists from across the African continent, including Thandiswa Mazwai (South Africa), Blinky Bill (Kenya), and Christian Bella & Malaika Band (Tanzania). The festival kicks off with a vibrant carnival parade through Zanzibar’s historic Stone Town, showcasing the island’s rich culture and dynamic music scene.

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The Mawazine Festival in Rabat, Morocco, is celebrating its 20th edition from June 20 to 28, 2025. As one of the world’s largest music festivals, Mawazine serves a dual purpose: bringing global music and cultural experiences to the Moroccan people while showcasing Morocco’s rich heritage and legendary hospitality to international visitors. The lineup has yet to be confirmed, but previous guests included Mariah Carey, Whitney Houston, Nancy Ajram, Gims, Aya Nakamura, Rihanna, and Oum Kalthoum.

In the Democratic Republic of Congo, Kinshasa is set to host the First World Music and Tourism Festival from July 16 to 18, 2025. Billed as a world-first, the three-day festival will blend music, tourism, gastronomy, and dialogue in an unprecedented format designed to promote peace, showcase African cultural heritage, and connect global communities. The event is organized under the High Patronage of President Félix Antoine Tshisekedi Tshilombo and in collaboration with UN Tourism. The festival’s theme, “The Rumba Route,” traces the musical odyssey of Congolese rumba and its diaspora influences, from African rhythms to Latin America and Europe.

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These festivals not only celebrate Africa’s diverse musical traditions but also play a significant role in boosting tourism and fostering cultural exchange on a global scale.

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