MTN and Synamedia Launch African Streaming Platform

MTN Group, Africa’s largest mobile operator, has partnered with UK-based video software company Synamedia to develop a new streaming platform tailored for mobile and fixed broadband subscribers across the continent. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of African audiences.

The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. It will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising. Each market will benefit from a curated content strategy, thoughtfully adapted to local cultures, languages, and viewing habits, ensuring deep relevance and strong audience resonance across the continent.

MTN’s decision to pilot the service in Nigeria is influenced by the country’s vibrant film and music industry, where a lot of content is produced that is not available on major platforms. The company aims to bring this content to its 80 million daily customers in Nigeria, providing them with the flavour they like.

The platform’s localised approach aims to boost engagement and accessibility across MTN’s extensive African footprint. By focusing on curating local content, MTN seeks to provide unique offerings that complement existing services like Netflix and Showmax, rather than directly competing with them.

This strategic move underscores MTN’s commitment to transforming video consumption in Africa by providing high-quality, accessible, and relevant content. The partnership with Synamedia enables MTN to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion across the continent.