Nigerian Afrobeats superstar Davido made global entertainment headlines this week after joining popular content creator Carter Efe for a landmark Twitch livestream that has already reshaped Africa’s streaming landscape. The live session, which aired on Wednesday evening, quickly became one of the most talked-about digital events of 2025, drawing fans from music, comedy and online culture communities alike.
Hosted on Carter Efe’s Twitch channel, the stream shattered previous viewership records for the continent. At its peak, the broadcast drew roughly 83,000 concurrent viewers, surpassing the former African Twitch peak held by comedian and streamer Shank Comics. In the days following the event, Carter Efe’s follower count ballooned to over 406,000, marking an astonishing surge of nearly 160,000 new followers in a matter of days. The stream also helped Efe exceed 20,000 Twitch subscriptions, making him the first African streamer to hit that milestone.
The conversation during the livestream ranged from light-hearted banter to deeper reflections. Davido, known for his chart-topping hits and global influence, used the platform not just to entertain but also to uplift. In a surprising moment, he placed a live call to the Martell cognac company, urging them to offer Carter Efe a brand ambassador deal an appeal that the company agreed to during the stream itself. The unexpected advocacy left fans stunned and widely praising Davido’s willingness to use his clout to benefit emerging talent.
The stream was also notable for its celebrity guest appearances. Football star Victor Osimhen and nightlife personality Cubana Chief Priest joined parts of the conversation, adding further cross-industry visibility to the event. Social media buzz exploded afterward, with clips of Davido and Carter Efe trending across X, TikTok and Instagram.
Beyond the numbers and the deals, many observers see the Twitch moment as symbolic of a broader shift in entertainment where musicians and digital creators are blending platforms to reach global audiences in new and unpredictable ways. For Carter Efe, the livestream may well be the defining moment of his rapid rise; for Davido, it was another demonstration of his star power and influence beyond traditional music stages.
Leave a comment