The Belgian Pro League is facing significant broadcast disruptions as it enters the new season, following stalled negotiations between DAZN and major telecom providers Telenet and Proximus. This impasse has resulted in the absence of traditional television coverage for the league’s matches, compelling fans to seek alternative viewing options.
DAZN, the global sports streaming service, secured the domestic broadcasting rights for the Belgian Pro League in December 2024, agreeing to a five-year deal valued at €84.2 million per season. This agreement encompasses live rights for the Jupiler Pro League, the Challenger Pro League, the Lotto Super League, the Belgian Cup, and the Super Cup, as well as highlights and digital content. Public-service broadcasters VRT and RTBF obtained radio rights for the same period.
However, DAZN’s attempt to sublicense these rights to local providers Telenet and Proximus has faltered. Both companies reportedly found DAZN’s pricing demands excessive, especially amid growing pressure to reduce costs and adapt to changing consumer viewing habits. Consequently, traditional TV broadcasts of Pro League matches are now unavailable, with all live games, highlights, and replays accessible exclusively through the DAZN app.
This shift marks a significant departure from previous seasons, where matches were available on traditional TV platforms such as Telenet, Proximus, Orange, and VOO. The move to a streaming-only model has raised concerns among fans accustomed to conventional viewing methods. While the DAZN app is accessible on various devices, including smartphones, tablets, smart TVs, laptops, and streaming devices like Chromecast and Apple TV, it requires a subscription, potentially limiting access for some viewers.
Industry insiders suggest that a last-minute agreement between DAZN and the telecom providers remains a possibility, but as of now, no such deal has been finalized. The situation underscores the evolving landscape of sports broadcasting, where traditional television is increasingly being supplanted by streaming platforms. This transition poses challenges for both broadcasters and consumers, particularly in markets where streaming infrastructure and consumer readiness vary.
The Belgian Pro League’s decision to move forward with a streaming-only strategy reflects a broader trend in sports media rights, where digital platforms are becoming more prominent. While this approach offers potential for innovation and broader reach, it also necessitates careful consideration of accessibility and affordability to ensure that fans remain engaged and satisfied with the viewing experience.
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